Our Culture

Every organization, whether it’s a local credit union or a global corporation, has a compass that shapes its culture. We call ours “The Crane Way.” It’s a culture of caring, defined by five elements:

• Mission Statement – Who we are and why we’re here
• Vision Statement – Where we’re going
• Operating Principles – How we get things done
• Core Values – What matters to us
• Member Promise – What we pledge to our members

Our Mission

To build lifelong relationships by supporting financial needs, dreams and possibilities

Our Vision

To be the financial services leader in our communities

Our Operating Principles

• Deliver superior member service
• Provide an environment where employees thrive
• Maintain financial stability
• Strive for continuous improvement
• Pursue innovation and new technologies

Our Core Values

• Prioritize member needs
• Show genuine compassion, kindness and appreciation
• Have integrity and always do the right thing
• Collaborate, because we’re stronger as a team
• Aim for excellence and go above and beyond expectations
• Lift up our community by improving quality of life

Our Member Promise

We promise a personalized experience focused on your financial well-being.